Kaleida is a new media measurement and research company based in London. Our aim is to fuel a healthier media ecosystem in the world.
Kaleida will do this by measuring impact – helping advertisers and publishers understand what people value, how content is performing, which sources matter and how to achieve better results.
We were recently awarded a grant from the Google Digital News Innovation Fund to support this idea, and the team is now working on the concept, building new tools for analyzing data about publishers and content.
In addition to cofounders Matt McAlister and Graham Tackley, the team includes engineer Rev Dan Catt and product designer Dean Vipond. We have some talented advisors such as Chris Moran of The Guardian. And we hope to begin expanding the team soon.
We will invite people to access Kaleida in the coming months. So, signup now to get updates.
And please get in touch if you’re interested in working together. We’re eager to find partners who want to solve this problem, too.